Every company should, at least, have thought about why they exist, where they want to go and their goals. Preferably they should have written it down in a number of statements.
But what statements should a company have?
Here is an hierarchy of company statements that each company should consider to define and communicate
- Vision Statement – Defines what the company ideally want to become in the long term.
- Mission Statement – Defines why the company exist, i.e. the core purpose of the company, and what it does to reach the vision.
- Statement of Core Values – Defines what the company believe in and how it will behave.
- Strategy Statement – Defines how the company will proceed, by including the objectives, scope and advantages for the organization.
Have your company clearly defined and communicated these statements?
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