Every company should, at least, have thought about why they exist, where they want to go and their goals. Preferably they should have written it down in a number of statements.

But what statements should a company have?

Here is an hierarchy of company statements that each company should consider to define and communicate

• Vision Statement – Defines what the company ideally want to become in the long term.
• Mission Statement – Defines why the company exist, i.e. the core purpose of the company, and what it does to reach the vision.
• Statement of Core Values – Defines what the company believe in and how it will behave.
• Strategy Statement –  Defines how the company will proceed, by including the objectives, scope and advantages for the organization.

Have your company clearly defined and communicated these statements?

Let us know by leaving a comment!